Primary Responsibilities

• Develop, execute, and help manage the annual marketing and sales plan in coordination with the Executive Director.
• Oversee destination branding, advertising, media placement, digital campaigns, website content, visitor guide development, and promotional campaigns.
• Manage marketing projects, campaign timelines, vendors, agencies, designers, media partners, printers, photographers, and other outside partners to ensure consistent messaging.
• Lead sales efforts focused on groups, meetings, conferences, events, reunions, trade shows, partnerships, and business that can generate overnight stays.
• Track marketing performance, campaign results, lodging trends, lead quality, visitor data, and return on investment.
• Prepare clear marketing, sales, and performance updates for the Executive Director, Board of Directors, County Commission, partners, and other stakeholders as requested.
• Develop public relations opportunities, press releases, media pitches, story ideas, and community messaging to promote Pulaski County Tourism and its mission.
• Represent the bureau at trade shows, conferences, community events, tourism meetings, and public functions.

Preferred Qualifications

• Experience in marketing, sales, communications, public relations, hospitality, tourism, business development, or a related field.
• Strong understanding of marketing strategy, branding, digital advertising, social media, website content, email marketing, and public relations.

LEARN MORE......https://visitpulaskicounty.org/about/careers